Tan Sri Tony Fernandes is the
chief executive officer of AirAsia Group. He bought a failing
government-owned airline, AirAsia, and
manage to turn it into a successful airline. His biggest achievement is to sign
up open-skies agreements with several countries within region which gave
landing rights to AirAsia.
Networked is very important in
Tony Fernandes’s effort to establish AirAsia. Network provide information,
financial support, motivation, business opportunities and so on to Tony
Fernandes. He get motivation from personal network, that is his parent. The
characteristic of his mother of being a successful entrepreneur had influenced
Tony Fernandes and the incident that he was unable to attend his mother’s
funeral due to expensive airline ticket motivate him to establish a low-cost
carrier. Tony Fernandes also get a lot of information and intermediary from
public network. He get his idea of establishing a low-cost carrier while watching
an advertisement in television in London. Tony also make advertisement of
AirAsia in Facebook and Twitter. He also introduce online purchase of tickets
of AirAsia, which is very convenient to the public. Tony Fernandes also stress
on business network. He is very concerned about his employee and regard them as
a driving force to bring success to AirAsia. AirAsia X also make a close
relationship with Virgin Blue, an Australia airline.
Tony Fernandes is an open risk
taker as he had decided to take a great risk while buying AirAsia from
DRB-HICOM. Tony bought AirAsia that had a debt worth RM40 million and he also
want to turn AirAsia into a low-cost carrier. Tony Fernandes had took a great
risk to clear the debt and accomplish his goal by mortgaging his house to
support AirAsia. His success in clearing all the debt and turning AirAsia into
a low-cost carrier and profitable airline had made AirAsia one of the popular
airline in Malaysia.
Being visionary had brought
success to Tony Fernandes. Tony Fernandes had formulated an idea of establishing
a low-cost carrier, AirAsia. This had proved that Tony Fernandes is a visionary
leader, as he predicted airline which provide cheaper transportation will be
popular among the public. He also successful in getting landing rights from
other nations for AirAsia, showing that he is a leader that capable of planing
the future with wisdom.
Tony Fernandes definitely is a
leader that would not give up easily when facing a problem. He is a leader that
capable to find a solution to the problem. Tony Fernandes had faced a lot of
hardship, but he is always try his best to overcome them. Although Tony
Fernandes’s football team, Queens Park Rangers was defeated by Manchester City,
but he is still work hard to keep Queens Park Rangers stay in the English
Premier League. The happening of air
crash in Indonesia AirAsia on 28 December 2014 perhaps is one of the biggest
failure in Tony Fernandes’s career. As Tony Fernandes commented after the air
crash, “As your group CEO I will be there through these tough times” and “Our
priority is looking after the next of kin for all my staff and
passengers”(source: Malaysia Kini), showing that Tony Fernandes is trying his
best to lead the rescue operation after the air crash. The perseverance and
strong spirit shown by Tony Fernandes had made him one of the most successful
entrepreneur in the world.
AirAsia Berhad presents a
practicality and difficult perspective in the organization. Realism is the
structure of allowing and limiting rules and resources that help frame the
roles of workers in operation of an organization. In AirAsia Berhad, in effort
to cultivate and affirm job enrichment within the responsibilities of the
employees, a degree of power is given to them in order to improve the relations
of their employees. Nevertheless this power is restricted to how and when is
permitted to be used. It is believed that leaders in this organization are
alert that this behavior encourages trust, flexibility and creativity enabling
employees to integrate the company’s value. An interaction exits between the
employees and the organization’s structure. This will result to less autocratic
style with more people-oriented leadership style. In AirAsia Berhad, Tony
Fernandes has set best examples of the culture and values in order for his
employees to adopt the same values. The charismatic leadership style of
influencing employees the values and culture of change, culture of rapid
response, culture of being honest and straightforward, clarity of communication
and teamwork indirectly results in its goals of delivering customer
satisfaction as a reflection of its leadership.
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