UNIVERSITI UTARA MALAYSIA

UNIVERSITI UTARA MALAYSIA

Friday 20 November 2015

Introduction

            There are many different ways to define an entrepreneur. They are the most multi-talented and diverse people out there as they are project manager, an accountant, a salesman and so on. They monitors and controls the business activities. According to MJ Gottlieb, co-founder of Hustle Branding, an entrepreneur is someone who can take any idea, whether it can be a product or service, have the skill set, and have courage to take extreme risk to do whatever it takes to turn that concept into reality and not only bring it to market, but make it a viable product or service that people want or need. Therefore, entrepreneur can be defined as a person who exercises initiative by organizing a venture to take benefits and decides what, how and how much the product or service needs to be produced. They need to have a good understanding of their markets and find out what their customer want and modify their products in line with market requirements.

Entrepreneurship is a discipline requiring skills and skills can be developed. Entrepreneurial skills is a combination of technical skill (communication, problem solving, organizational skills, etc.), management skill (planning and goal setting, decision making, etc.) and personal skill (self-control, innovation, leadership, etc.). In order to be successful in business, entrepreneurs need to have a certain set of qualities such as open risk taker, visionary, observant, team oriented and so on. Entrepreneurial skills is important to an entrepreneur such as communication skill and personal qualities like creativity and initiative are useful to everyone neither in their working responsibilities nor daily existence. Other than that, technical and business skills also help those who choose to be self-employed or to start their own venture. Therefore, entrepreneurial traits should be applied in the business by entrepreneurs in order to get successful.

Many of history's top business leaders earned their success through entrepreneurship such as Bill Gates (Microsoft), Jack Ma (Alibaba), Mark Zuckerberg (Facebook) and so on. Loh Boon Siew (Boon Siew Honda), Lim Goh Tong (Genting), Ananda Krishnan (Astro) and etc. are some of the successful entrepreneurs in Malaysia. These are the people who have the skills and initiative to take new ideas in marketing their products and also have innovative thinking to improve the existing products to ensure their business remain successful.


Jack Ma


Bill Gates

A successful entrepreneur that we choose in this coursework is Tan Sri Tony Fernandes. He is a Malaysian entrepreneur who establish Tune Air Sdn. Bhd. and introduced the first budget no-frills airline, Air Asia. He has the largest holding in Air Asia which suffered a crash in 28 December 2014 when an Air Asia Indonesia plane carrying 162 people went into the Java Sea after trying to avoid a storm. However, he won high marks for his handling of the disaster, responding quickly and keeping the public with his one million Twitter followers well informed. He and Kamarudin Meranun built Air Asia and started the Tune Group. Fernandes began operations in India last year with Air Asia India. Besides that, Forbes Asia valued Fernandes' net worth at $530 million, ranking him at number 33 on the Forbes list of Malaysia's Richest in 2015. 

Tony Fernandes


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